September 3, 2025
0 minute read
Personalization at Scale: AI Video in Action
September 3, 2025
0 minute read
Takeaways.
Personalization at scale boosts conversions and engagement.
AI enables fast, localized global campaigns.
Human oversight ensures brand voice, ethics, and authenticity.
Why Personalization Drives Performance.
AI allows brands to create hundreds of personalized ad variants targeting different demographics, buyer intents, and platforms. Personalized videos increase CTR, watch-through rates, and brand recall while driving more qualified conversions. This strategy turns video into a measurable growth engine, even for lean teams.
Case Study: Beauty Brand Campaign.
We produced 24 variants of a single product video for a Gen Z + Millennial audience. Each variant had different hooks, voiceovers, captions, and CTAs. The results: 2.7x ROAS, 43% longer watch time, and 31% lower cost per conversion. AI made high-volume personalization possible without manual editing.
Personalization isn’t optional anymore—it’s table stakes. AI allows us to make every impression count."
— Nicolas Gonzalez, Sales Manager at WAM Digital
Scaling Globally with AI.
With AI, localization for global campaigns becomes seamless: multilingual captions, culturally relevant references, localized CTAs, and tone adjustments. Brands can push the same creative across multiple markets while maintaining authenticity and compliance. Proper localization can deliver 2–3x performance lifts in new markets.
Related service.
